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First refrigerator with customizable door on the market
LAS VEGAS, NV, Jan. 20, 2015 – Today, at the Kitchen and Bath Industry Show (KBIS), Frigidaire Gallery® introduced a cutting edge innovation in top freezer refrigeration. Often considered a traditional design, the new top freezer refrigerator addresses a long-standing consumer need to provide better organization in this product: the refrigerator’s full door is customizable with bins and shelving that can move, slide or be added.
Top freezer refrigerators, which represent 50 percent of the refrigeration market, have seen little innovation in decades. Given this, Frigidaire Gallery® conducted extensive consumer research in this category. The findings led the brand to create a full Custom-Flex™ Door, redefine the layout of the interior, create a new Store-More™ Drawer for accessible storage space, and improve the interior lighting.
“Our research found that although consumers like the traditional design of a top freezer refrigerator, they want the organizational capability of a multi-door refrigerator,” said John Weinstock, Senior Vice President of Marketing for the Frigidaire Gallery® brand. “This new design is what we do best – use consumer insight to solve an unmet need and in this case, it is for 50 percent of the refrigeration market.”
Key product features of the Frigidaire Gallery® Top Freezer Refrigeratorinclude:
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire® and its full range of innovative home appliances, please visit www.frigidaire.com.