WITH NEWEST SUITE OF APPLIANCES, FRIGIDAIRE PROFESSIONAL® ELIMINATES NEED FOR PRICEY KITCHEN REMODEL

1/20/2015

Professional Knobs

Suite delivers powerful performance, high quality taste at affordable price

LAS VEGAS, NV, Jan. 20, 2015 – Today, at the 2015 Kitchen and Bath Industry Show (KBIS), Frigidaire Professional® unveiled its latest suite of appliances. The updated collection focuses on what consumers are looking for: high quality tasting meals from professional, yet affordable appliances. 

The company, which was the first appliance maker to introduce stainless steel products with a professional look, continues to innovate on this. 

Style-wise, consumers want symmetrical lines, heavy-duty knobs and handles, easy-to-use straightforward control panels and appliances inspired by restaurant-style kitchens. The suite offers this as well as powerful features that deliver consistency, precision and freshness:

  • The new suite features standard size appliances, making it accessible to a wide variety of consumers who are interested in upgrading their kitchen without having to remodel.
  • The free-standing range offers even roasting and baking.  A 2-in-1 Griddle & Burner offers the versatility of simmering sauces and cooking meals.
  • The French Door Refrigerator offers organization, and preserves freshness and taste with an innovative PureAir® Ultra Filtration System.
  • The dishwasher has a 30-minute wash setting which gets a full load of dishes clean in a quarter of the time1, and features wash zones for hard-to-reach areas of bottles and delicate stemware.
  • The suite comes in Smudge-Proof™ Stainless Steel that resists fingerprints and cleans easily.

“This new suite meets an unmet need in the mass market,” said John Weinstock, Senior Vice President of Marketing for the Frigidaire Professional brand.  “Consumers want a professional look in their kitchen.  Unlike most professional appliances, the new suite is compatible with standard-sized appliances so they fit into existing kitchens, eliminating the need to completely renovate the kitchen.”

The complete suite, launching at KBIS, includes seven new appliances:   

  • Frigidaire Professional® Free-Standing Range (with Front Control or Back Control)
    • PowerPlus® Convection delivers consistent results with powerful performance and evenly cooks dishes every time.
    • A PowerPlus® Temperature Probe lets you set and monitor dish temperature to ensure great results the first time.
    • The PowerPlus® 2-in-1 Griddle & Burner offers the ultimate cooking versatility for endless meal options. Use the simmer burner to prepare sauces or the griddle burner to evenly cook French toast (select models).
    • With PowerPlus® Preheat, the oven is ready in a few minutes for a powerful start to every delicious meal.
    • Both the front control and back control free-standing ranges are available in gas or electric to fit individual lifestyle needs.
    • Available for purchase in April 2015; $1,599 - $2,699.(Free-standing Back Control only)
  • Frigidaire Professional® Over-The-Range Microwave
    • The 2-in-1 Convection Oven or Microwave allows you to bake more evenly with PowerPlus™ Convection or cook at microwave speed, all-in-one.
    • PowerBright™ Cooktop LED Light offers a clear, bright view of your cooktop workspace for seamless meal preparation.
    • PowerSense™ Cooking Technology automatically senses ideal timing and power levels for trustworthy results.
    • Available for purchase in April 2015; $799.
  • Frigidaire Professional® French Door Bottom Mount Refrigerator
    • PureAir® Ultra Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology2.
    • The SpacePro™ Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization like SpacePro™ Slide-Under & Flip-Up Shelves and SpacePro™ Adjustable Crisper Bins.
    • Get the built-in look without the remodel. Counter-depth design gives back more than four inches of floor space3 (select models).
    • Available for purchase in April 2015; $3,199 – $3,499.
  • Frigidaire Professional® Dishwasher
    • PowerPlus™ 30-Minute Wash cleans dishes in a quarter of the time with a powerful and fast clean1.
    • The PrecisionPro Wash Zones™ target clean hard-to-reach areas of bottles and delicate stemware.
    • Get four times better wash coverage with OrbitPower™ Wash Technology4.
    • PowerPlus™ Dry flawlessly finishes dishes so they are cabinet-ready.
    • Available for purchase in April 2015; $1,099.
  • Frigidaire Professional® All Refrigerator
    • PureAir® Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology2.
    • The SpacePro™ Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization including SpaceProTM Door Bins, SpaceProTM Crisper Bins, and SpaceProTM Full-Width Drawer.
    • Available for purchase in April 2015; $2,099.
  • Frigidaire Professional® All Freezer
    • PureAir® Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology2.
    • The SpaceProTM Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization including SpaceProTM Door Bins, SpaceProTM Storage Baskets, and SpaceProTM Shelving.
    • Available for purchase in April 2015; $2,099.


The new Frigidaire Professional® line will be available spring 2015 through dealers nationwide and at Lowe’s. For more information visit www.frigidaire.com.


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1Compared to the normal cycle on 2014 Frigidaire® dishwasher models.
2Based on a six-hour closed door test of certain common odors in the fresh food compartment of a 21 cu. ft. refrigerator.
3Compared to a standard-depth Frigidaire French Door Bottom Mount Refrigerator.
4Than a traditional lower spray arm.


About Frigidaire®
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com.