FRIGIDAIRE® GIVES FAMILIES THE KEY TO BETTER ORGANIZATION WITH THE NEW FRIGIDAIRE GALLERY® 2-IN-1 FREEZER/REFRIGERATOR

6/17/2015

 

Frigidaire introduces its innovative Frigidaire Gallery® Freezer featuring the customizable SpaceWise® Organization System

Charlotte, NC, October, 2014 – From carpools and home organization to buying food in bulk and meal planning, families everywhere are constantly looking for ways to make their lives easier. Today, Frigidaire is introducing a new ally to help families save time and money, especially when it comes to meal planning and preparation. The new Frigidaire Gallery® 2-in-1 Freezer/Refrigerator is a versatile secondary freezer or refrigerator that provides simple organization and better storage.

 Freezers have come a long way from grandpa’s icebox, with new technology offering flexibility for families who have evolving needs and are short on space and time. The 2-in-1 Freezer/Refrigerator is a versatile kitchen appliance that features the SpaceWise® Organization System, which provides organizational solutions that you can customize to fit your needs. These include SpaceWise® adjustable door bins and shelving and color-coordinated adjustable baskets that make it easy to keep food organized and easy to find when you need it. The SpaceWise® Organization System also meets the needs of 66 percent of consumers who find it difficult to organize food in their refrigerator1. Additionally, in the event of a power outage, the 2-in-1 Freezer/Refrigerator features ArcticLock™ technology, which has thicker walls that will keep food frozen for more than two days.

 “The SpaceWise® Organization System has flexible storage options that keeps my food organized and makes it easy to find what I need when I need it,” said Ruth Soukup, founder of Living Well Spending Less. “The additional storage a secondary freezer offers is my secret weapon to helping my family save money when I buy in bulk or stock up during sales, and the Frigidaire Gallery® 2-in-1 Freezer/Refrigerator is the perfect accessory to fit my all my family’s needs.”

 Whether you put it in the kitchen, garage or laundry room, the 2-in-1 Freezer/Refrigerator comes in a variety of finishes that will fit perfectly anywhere in your home, including Classic Slate and the industry first Smudge-Proof™ Stainless Steel – a finish that helps resist fingerprints and smudges. The new upright freezer also has the option to switch between a freezer and a refrigerator with the flip of a switch, a convenient feature for any busy family.

 “Frigidaire is a leader in the category and is excited to introduce an innovative product featuring the SpaceWise® Organization System, ArticLock™ and Smudge-Proof™ Stainless Steel finish,” said John Weinstock, Senior Vice President Marketing for Electrolux Major Appliances in North America. “We continue to stay committed and listen to the needs of our consumers and understand the desire for flexible storage options for a variety of lifestyle needs. That’s why we’re excited to deliver a time-saving innovation that consumers can customize and make their own.”

Beyond the benefits of the freezer’s storage flexibility, research shows that a secondary freezer can pay for itselfin less than a year2. Freezer owners can save an average of $750 a year with additional storage space when they take advantage of sales and buying in bulk.

 The newFrigidaire Gallery® 2-in-1 Freezer/Refrigerator features:

  • SpaceWise® Organization System – Customizable storage solutions that fit cold storage needs.
  • SpaceWise® Adjustable Baskets – Heavy-duty plastic baskets with color-coordinated clips that snap on so consumers can find items easily.
  • ArticLockTM– Thicker walls keeps food frozen in the event of a power outage for more than two days if there is power loss, locking in the freeze.
  • Bright LED Lighting – Bright LED lighting to find frozen items easily.
  • Soft Freeze Zone – A bin that remains slightly warmer than the freezer interior for convenient storage of soft freeze items.
  • ENERGY STAR® Qualified – Save on utility bills with ENERGY STAR® qualified appliances.

To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com.

--------------------------------------
1Inclusive of both the refrigerator and freezer cavities. Source: EMA NA Refrigerator/Freezer Attitude & Usage Study conducted in December 2011 with Equation Research
2AHAM 2013 Pricing Standards. Based on an independent online survey conducted among chest and upright freezer owners who shopped in bulk and/or stocked up on sale items and saved an average of $750 a year compared to freezer cost of $750 or less.

 About Frigidaire®

Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com.